Conversion Rate Optimisation Specialist

CheckdMedia is seeking a talented and motivated Conversion Rate Optimisation Specialist to work alongside the Head of Performance Marketing.

Based in Manchester, the successful candidate will have experience in CRO with precise analytical skills and a desire to succeed in a fast-paced environment. The CRO Specialist will work across a range of Sports-Betting brands to ensure all products are optimised for conversion.

Key responsibilities:

  • Create and deliver successful user experiences across the CheckdMedia product portfolio, maximising conversion, minimising barriers.
  • Lead A/B testing and optimisation plans.
  • Use analytical tools, aswell internal resources, to make data-lead decisions across multiple products and devices.
  • Produce test summary reports; communicating findings and recommendations/best practices to the Performance Marketing team.
  • Work closely with Performance Marketing, Product Development, and BI, to in delivering the Conversion/Advertising strategy.
  • Work closely with Paid Media to maximise campaign ROI.
  • Ensure links are tracking correctly with all CM partners.
  • Be aware of market trends and perform regular competitor research.

Essential skills and knowledge:

  • Experience of Conversion Rate Optimisation ideally within Gambling.
  • Passionate about testing, data, and UX for the benefit of the business.
  • Knowledge of CRO and Analytics tools i.e. GA, Optimizely, HotJar.
  • Strong analytical skills.
  • Strong communication and presentation skills.
  • Web development skills desirable.
  • Understanding of Compliance, adhering to ASA and CAP standards.
  • Proficient in Microsoft Excel/Google sheets.
  • Passionate about Sports/Betting. Knowledge of the iGaming Industry is desirable.
  • Be flexible – we are not a 09:00 – 17:00 business.
  • Be a Team Player.

If you feel you have the required skills and are interested then please contact [email protected]