Fansbet

Our experienced social media team provided engaging and branded social content along with round the clock responses during live sporting events

OBJECTIVE:

Fansbet tasked us to manage their Twitter platform and grow the profile in order to generate brand awareness and a social media presence

WHAT WE DID:

The first step in our strategy was to build follower numbers by generating reactive, entertaining general sports knowledge to attract a mass audience. As numbers grew, we partnered this with amplification activity. Our amplification process in which brands such as Footy Accumulators, Oddschanger and The Winners Enclosure interact with posts, helped to build impressions and engagement significantly. Our social media team worked to produce engaging, high quality branded social content such as GIFS, videos, images and competitions along with round the clock responses during live sporting events, as well as pushing Fansbet offers continuously throughout the week

FOLLOWER GROWTH

follower growth

RESULTS:

In just a few months we hit a substantial increase in follower growth and produced such engaging content that we were hitting 1,000,000 impressions daily which overall was a 2,400% increase on the original figures with 16,920,000 impressions in February and 29,400,000 impressions in March.

IMPRESSION GROWTH

impressions

OVERALL CAMPAIGN STATS

overall stats - Fansbet