Unibet

CheckdMedia produced a branded-content campaign to amplify Unibet’s Preston North End sponsorship.

The Brief

Ahead of the PGA Championship golf, Unibet asked CheckdMedia to produce a branded-content campaign to amplify Unibet's sponsorship of Preston North End. The content was to be hosted on one of our biggest social brands and amplified across CheckdMedia’s internal network.

What we did

CheckdMedia spent an afternoon with four Preston North End players in their Unibet branded training kit to put their golf skills to the test. Alan Browne, Paul Gallagher, Andrew Hughes and Connor Ripley were put forward by PNE to undertake a series of tasks and we filmed the madness that unfolded…

Facebook

Reach – 135,798

Video views – 45,787

Engagement – 10,548

Comment

The full video was posted directly on Facebook, the perfect platform to drive follower-to-follower conversation around the content.

Twitter

Impressions – 775,131

Media views – 132,000

Comment

Maintaining relevance of the content during the PGA Championship was crucial, with captions adapted each time to deliver the cross-sport sponsorship amplification.

Instagram

Views – 21,895

Likes – 1,755

Comment

As well as Instagram stories directing traffic to the YouTube version, Instagram's native video platform IGTV was used to host the full version of the video.

YouTube

Views – 1,770

2+ minute views – 66%

Likes (vs. Dislikes) – 96.2%

Comment

YouTube is a new platform for CheckdMedia, with all views produced as a result of promotion from Twitter.