Checkd Media

    Unibet

    CheckdMedia produced a branded-content campaign to amplify Unibet’s Preston North End sponsorship.

    The Brief

    Ahead of the PGA Championship golf, Unibet asked CheckdMedia to produce a branded-content campaign to amplify Unibet's sponsorship of Preston North End. The content was to be hosted on one of our biggest social brands and amplified across CheckdMedia’s internal network.

    What we did

    CheckdMedia spent an afternoon with four Preston North End players in their Unibet branded training kit to put their golf skills to the test. Alan Browne, Paul Gallagher, Andrew Hughes and Connor Ripley were put forward by PNE to undertake a series of tasks and we filmed the madness that unfolded…

    Facebook

    Reach – 135,798

    Video views – 45,787

    Engagement – 10,548

    Comment

    The full video was posted directly on Facebook, the perfect platform to drive follower-to-follower conversation around the content.

    Twitter

    Impressions – 775,131

    Media views – 132,000

    Comment

    Maintaining relevance of the content during the PGA Championship was crucial, with captions adapted each time to deliver the cross-sport sponsorship amplification.

    Instagram

    Views – 21,895

    Likes – 1,755

    Comment

    As well as Instagram stories directing traffic to the YouTube version, Instagram's native video platform IGTV was used to host the full version of the video.

    YouTube

    Views – 1,770

    2+ minute views – 66%

    Likes (vs. Dislikes) – 96.2%

    Comment

    YouTube is a new platform for CheckdMedia, with all views produced as a result of promotion from Twitter.