For the past two years, the almighty Brexit debate has started to take over the media, in turn dominating conversations and naturally an abundance of online content.

As we know, using emotive messages with marketing is often an effective yet sometimes risky strategy especially when politics is involved.

Some brands have bravely broached the subject however, so whether you’re pro-leave or pro-remain or just plain bored of it all, I hope you enjoy our roundup of Brexit campaigns.


Mayor of London, Sadiq Khan reacted to the results of the referendum in 2016 with a powerful message. His incentive was to communicate to the multi-cultural citizens of the capital that they're still very much welcome and that London will always be open.

Eric Cantona Kung-Fu Kicks Brexit

Paddy Power, famous for its massive "out there" comedic campaigns strikes again!

With Eric Cantona's acting skills in full force, the advert includes Eric informing the British public of ways to cope with this political turmoil, with his 'Brexit Survival Pack' and 'Brexit Bunker'.

The light hearted satirical content provides a few laughs along the way with one liners such as "Brexit is finally upon us even if nobody understands it" and "Brexit is like Boris Johnson's hair... he's the only one who doesn't think it's a complete disaster".

It's engaging, amusing and relatable and well worth a watch'.


Simple yet effective, just like the condiment itself.


In a time of loud, video-centric advertising, this great piece of content proves that traditional print ads and clever, concise copy can make for a piece of marketing that really resonates with the audience.

We Are Not an Island

Many of the Brexit adverts have remained understandably neutral, HSBC however, have decided on an arguably controversial pro-remain statement.

The "We Are Not an Island' tagline is accompanied by minimalistic branding which enables the messaging to play centre stage.

It’s certainly not the type of marketing you’d expect to see from your typical high street bank, which perhaps is why it caused such a stir of conversation (both positive and negative) since the ad was released.