In 2003 two friends met for a quiet beer in Brisbane, Australia. Among the topics discussed that evening was recurring fashion trends. It was noted that the moustache, a must have accessory of decades prior was now nowhere to been. Jokingly the lads discussed the idea of ‘bringing back the tache’. The conversation progressed as the beers surely continued to flow and that night the idea for Movember was born.
The Movember rules were then created and are still in place today. Sourcing inspiration from a friends mother who was raising money for breast cancer, the two men (Luke Slattery and Travis Garone) agreed a campaign would contribute to men’s health and prostate cancer.
Travis designed a Movember logo and the pair went on a recruitment hunt. An email was sent around with the title ‘Are you man enough to be my man?’ A total of 30 men signed up for the challenge and the Movember idea was brought to life.
Thanks to the the enthusiasm shown by the 30 Mo Bro’s the concept was formalised in 2004, which would assist all new participants raising money for the cause. Adam Garone joined and registered Movember as company, creating a website in the process. Justin Coghlan was next addition the team, and he would manage the campaign interstate.
Fast forward to 2018 the Movember foundation has had over 5 million Mo Bros and Mo Sistas, all raising money and awareness for men’s health. Last year in the UK alone £8,000,000 was raised for the Movember Foundation. Worldwide over £50 million was raised in 2017, a staggering amount from such humble beginnings.
For a full breakdown of Movember financials and to see where the money goes click here.
How can you get involved?
Just because you can’t grow a moustache it doesn’t mean you can’t play a big part in the Movember movement. Here are just three ways you can help the cause.
- Become a Mo Bro - Grow a moustache throughout the month of November.
- Host A Mo-Ment - Raise the roof with a get-together and raise much-needed funds for men’s health.
- Move for Movember - ‘Move this Movember by running or walking 60km over the month. That’s 60km for the 60 men we lose to suicide each hour, every hour.
It is not too late to participate! Sign up here.
Checkd Media involvement
This year Checkd Media are joining the initiative and we aim to raise £1,000 for the Movember foundation. We have four recruits growing moustaches, Jamie Knowlson (CEO), Lee Struggles (Marketing Director) Sam Turbitt (Content Manager) and Tom Seabridge (Social Media Executive). We also have several participants who are ‘Moving for Movember’ and aim to cover 500 km over the course of November. Lastly, CheckdMedia will be hosting its very own ‘Mo-Ment’ at the end of Movember, to raise awareness for men’s health.
You can track our progress on CheckdMedia’s social media platforms (Instagram, Twitter and Facebook), where we will be posting regular progress videos and pictures.
How can I donate?
If you wish to donate to the team, first off you are a legend! Secondly here is the link - Donate to the CheckdMedia team