CHECKDMEDIA'S FAVOURITE TRENDS THIS AUGUST

1. GETTING IN THE SPIRIT

pride gin

The Pride Gin spirit has been unveiled by Pride in London as a new libation that is being launched to coincide with pride festivities taking place in the UK capital and around the world. The London Dry gin is produced in small batches to ensure the utmost attention to quality and is reported to have a citrus finish that is crisp and perfect for mixing into premium cocktails.

2. RED HAIR, RED SAUCE

There's perhaps no bigger fan of Heinz ketchup than singer Ed Sheeran and now the star is getting his very own bottle of 'EdChup.'

ketchup

The story of EdChup began back in April, when Sheeran reached out to Heinz about a potential collaboration. It seems that the brand got the message loud and clear because the two have officially teamed up to create EdChup. According to a press release for the new product, EdChup is the “perfect” bottle of ketchup.

3. JET BLACK

BMW released a black BMW X6 that's covered in "Vantablack" pigment, which is known as the "the world's blackest black" that is in fact so dark, that it absorbs more than 99% of light, leaving its surface free from reflections—and creating the illusion that its surface is 2D.

jet black

4. FOOD WASTE ALERTS

The Gander app gives users real-time updates on food that has been reduced in price and is close to expiring. The app also includes filters for the type of food, dietary restrictions, and distance.

pineapple

Gander app's incentive is to be directly integrated with stores and increasing efficiency, ensuring the reduced price is updated on the app as soon as the food is stickered in-store.

5. CARLSBERG BECOMES (non-plastic) RING LEADER

Carlsberg has announced that it will be ditching plastic ringpack holders on its multipack cans in favour of recyclable glue. The brewer claims that the move will make it the first international beer brand to swap the plastic ring pull for an environmentally friendly alternative, the reduction is like getting rid of 60 million plastic bags.

beer