Paddy Power Betfair

Who Are Paddy Power Betfair?

Founded in 2016, Paddy Power Betfair is a bookmaking business formed by the merger of two major bookmakers (Paddy Power and Betfair).

Our Case Study

We have worked with Paddy Power Betfair since before their merger. We have worked with them to optimise the quality of betting for our communities, including using their 'OddsOnThat' feature which allows the accumulation of different outcomes within one event.