Alex Booth

Brand Manager

Role

In my role as a Senior Performance Marketing Executive, I’m part of a team that drives the various CheckdMedia brands forwards across a range of channels including Social Media, Web, and Apps. Our core aims lie within new player acquisition and retention. Using our knowledge and experiences within Sports-Betting, we're able to deliver high-quality traffic to Checkd's partners in an engaging, compliant way. This role brings about many different challenges, responsibility, and learnings, all within a fast-paced environment which I enjoy.

Who Inspires You In Business

I don’t know a lot about him but would have to go for the co-founder and CEO of Twitter: Jack Dorsey. To give so many people a channel to share their views and lives with the world is a brilliant idea. The evolution of the platform, over the years, has also been something I’ve enjoyed witnessing.

What has been your biggest achievement in your career

It would have to be first getting a job at CheckdMedia, as an apprentice, all the way back in 2013. I had to compete against 40+ other people my age for the opportunity. It’s a day I’ll never forget and I haven’t looked back since. I’ve enjoyed helping the different brands make viral content and achieve huge acquisition numbers during the key events throughout the business year.

What do you do in your spare time I spend a lot of my time (and money) following Liverpool FC across Europe. It’s a great way to see different cities and usually the football isn’t bad either. I go to the gym quite frequently, which kills quite a bit of time during the weekdays. I attempt to play football in 5-a-side when I can and then on the weekends just going back home to visit friends or go out with colleagues at CheckMedia.