Will Tyrrell

Head Of Content & Brand Strategy

Role:

My role consists of several dimensions, with each day being different. Day-to-day contact with our long-term partners is a major part of the job and one that is key. The continued growth of CheckdMedia continues to produce new opportunities, which makes the role exciting and encourages creativity. 

Who inspires you in business?

My main inspiration in business has probably come from my family with my grandad, mum and dad all owning their own businesses in different industries when I was a child. I think seeing how they handled different situations has subconsciously stuck with me and no doubt influences the way I work. I also enjoy listening to boxing promoter Eddie Hearn and seeing how he operates. His attention to detail when it comes to being knowledgable and aware of what's going on from regional to international level boxing is really impressive. He could be promoting a fight night with 80,000 people in attendance one week and 5,000 the next but he shows the same passion and interest in both regardless of the size.

What has been your biggest Achievement in your career?

I think my biggest achievement so far is probably turning my passion for sport into a job since the age of 18. In addition to this, making the transition from building a brand whilst at University to joining CheckdMedia alongside the brand and witnessing at first hand it's continued success feels like an achievement in itself. It's over 18 months since I joined the team and I'm excited about playing a part in the continued progression of the business.

What do you do in your spare time?

I'm a keen golfer (especially during the summer) which helps take my mind off work for a few hours. My spare time also consists of playing and watching football. I'm a Blackburn Rovers fan which has it's pros and cons, more pros though over the last 12 months which helps... It's hard to take my mind fully off work as there's quite a lot of crossover with my interests out of the office, so I'm always viewing things from a work perspective or trying to think of new opportunities.