To maximise the online noise of the brand and its products.
What We Did
With the nation gripped by the Peaky Blinders TV Drama that was showing at the time, it was the perfect time to market. With a massive 63% of CheckdMedia’s horse racing brand ‘The Winners Enclosure’ interested in TV Drama, they were a well-suited audience to promote the brand to.
We created bespoke Peaky Blinders content for two of our social brands, FootyAccumulators.com and The Winners Enclosure as well as amplifying the #PeakyBlindersSpirits hashtag for the brand by creating an engaging competition to generate new followers for the brand.
CheckdMedia definitely met the objective of maximising the online noise for the brand and it’s product. The Peaky Blinders campaign received over 729K branded impressions and over 21K website views. Twitter followers for the brand increased by 905 and Facebook by an impressive increase of 5000+ likes. In terms of sales of the products, there was a massive 571% increase.