Checkd Media

    Checkd Group launches API betting partnership with Paddy Power Betfair

    Checkd Group are delighted to announce the introduction of the API betting integration from Paddy Power Betfair on the Betting Hub app available on iOS and Android. The recent update to the Betting Hub app sees the addition of fully integrated betting for Paddy Power and Betfair. This allows customers to login, check their balance and place their bets with two of the UK’s leading bookmakers without ever having to leave the app. Alongside popular features, such as the Smart Acca, the API integration comes as part of the groundbreaking betting application for all football punters, where the app has now reached 35,000+ new users in a short space of time.

    Through the Betting Hub app, Paddy Power and Betfair customers can also claim a £5 free bet for the start of the season through to October 4th, by placing £10 with Paddy Power or Betfair through the Betting Hub app. These promotions, along with various other offers with Checkd Group’s partners are visible in the Betting Hub app, as is the unrivalled odds comparison before each bet is placed.

    API integration is also set to come on in the near future alongside the rollout of wider betting partners.

    “Introducing API betting into Betting Hub is a key milestone for both our product and Checkd Group as a whole. Enabling users to place bets without leaving our app is a game-changing improvement from a user experience point of view when compared to the traditional deep-linking methods. We’ve already seen some really encouraging conversion numbers and are looking forward to future releases where we take these integrations further with Paddy Power Betfair and our other Premium Partners.” - Adam Patton, Product Director

    Graeme Hoyne, Head of Partnerships at Paddy Power Betfair, also commented on the new addition to the partnership: “We value our partnership with Checkd Media, who have worked with us for a number of years. We were delighted to work with them on this milestone for the Betting Hub app, which broadens the options for both Paddy Power and Betfair customers, introducing huge improvements to user experience.

    “We are customer-obsessed, so providing a seamless journey for those wishing to bet directly with our Paddy Power or Betfair products is crucial. Since launch, customers have clearly enjoyed placing bets via our API through the Betting Hub app as well as the generous sum of free bets dished out thanks to our exclusive promotion.”

    Checkd Group are an iGaming affiliate based in Manchester, with expertise across social media marketing and product development. Checkd Group have continued to grow year-over-year since 2012, adding and improving a wide range of products and brands to our business. We are proudly responsible for some of the most prominent affiliate brands in the UK market including Footy Accumulators, Oddschanger and The Winners Enclosure.