AccaTracker was founded in 2013 and quickly established itself as one of the leading Football Betting Applications in the market: Generating c80,000 downloads in week one alone! The App, widely regarded as the first of its kind in the industry, re-wrote the script and quickly developed into becoming a ‘punters best friend’ by allowing users to build, bet, and track all of their selections at the click of a button.
Now in its fourth season, AccaTracker continues to push the boundaries as well sustaining growth with many loyal users. The app offers a multitude of live and upcoming matches across all international leagues, real time statistics, and an array of betting opportunities; seamlessly integrated, across both pre-match and in-play markets
Now our Sales Pitch is over we can talk about the fun sh*t we’ve done with AccaTracker over the years.
For the Brazil World Cup we decided we wanted a face to add to the brand. Someone who represents the fun in football, after hearing Ray Parlours Kolo Toure story we were sold. Below is our Q & A with The Romford Pele wearing a Fruit & Loom fresh AccaTracker Tee.
Ray is still a big fan of the app and uses it most Saturday’s whilst he’s sampling a few Carling in his local boozer.
Good luck to everyone who’s had a little flutter! Football is back. @AccaTrackerTM
— Ray Parlour (@RealRomfordPele) 9 August 2014
We built the app on a shoestring budget, where we literally had members of staff sat there punching in the goals every time a team scored! When it hit the 100,000 user mark after 4 weeks we realised an internal Development team was needed. It took us a while to professionalise ourselves, we’d been use to running a website and social accounts, an app was a different ball game. For example one Christmas Do we were sending a push about a bookmaker offer but were 6 pints down and trying to do it on our phones via 3G. After pushing the send button 5 times thinking it wasn’t working all 5 pushes went to the users with the same message, so in true TeamFA style we followed it up with this…
Safe to say it went down quite well! (Yes what were you doing on a Christmas Do 6 pints down at 5:39pm on a Friday) We started early doors so we could be fresh for Soccer Saturday the next day!
A random fact to finish – Gordon Ramsey follows us on twitter, he must love putting on a rogue 10-fold in-between service just like the rest of us…